The Coffee Quality Myth
Here are some thoughts that seem to have crystallised during this trip to Thailand. (Warning: long post, no pretty pictures.)
Our company identifies itself as being part of the “specialty coffee” movement.
What is Specialty Coffee?
Specialty coffee buyers focus on coffees that are of a measurably better-than-usual standard1; from a consumer point of view it is a little murky, but it generally means a focus on things such as:
- where the coffee came from & how it was grown;
- what unique flavours & characteristics you might find in it;
- how the coffee was prepared & how that influenced the flavour. Continue Reading


